Want To Work In Radio? Radio Account Executive Tim Atherton of Astral Media Gives Advice

I have been with the radio stations for 22 years as an Account Executive. Due to media convergence in Canada I have worked for a number of companies both public and private including Standard Radio, Redmond Broadcasting, Telemedia Radio, Affinity Radio, Coultis Broadcasting which all eventually were bought out by Astral Media. As a Senior Account Executive I am responsible for Sales on our three stations EZ Rock 105.7 FM, CKTB 610AM and 97.7 HTZ-FM. I am also responsible for sales on our three web sites including Video Pre rolls, leaderboard ads and big box ads. Just recently, we will also be in charge of selling barter deals on Astral Radio Deals which is similar to Groupon where we trade products for advertising. I deal with local business owners and with ad agencies for major cross-Canada retailers.